With a qualifying period spanning over two years, the client required a dynamic online platform to oversee leaderboard standings and foster ongoing engagement among franchisees. This digital hub was intended to serve as the gateway to an exclusive opportunity: the chance for the top 20 achievers to embark on an unforgettable, all-expenses-paid adventure to Morocco.

A bespoke WordPress site served as the centre of interaction. Here, franchisees found a wealth of resources: from destination insights and captivating promotional videos to an ever growing collection of insightful articles of Morocco’s vibrant culture. Crucially, the platform boasted password-protected leaderboard stats and streamlined contact channels, ensuring secure communication.

Inspiration for the branding stemmed from the rich tapestry of Arabic letterforms, evoking the ornate allure of Morocco’s native scripts. The design ethos fused tradition with modernity, yielding a bold aesthetic that captivates the eye.

Colour also played a pivotal role, mirroring Morocco’s vibrant palette. The choice of blue, reminiscent of Chefchaouen, the famed ‘Blue City,’ imbued the brand with a sense of wonder. Complementing this, golden yellow hues echoed the sun-drenched expanse of the desert landscape, weaving a visual narrative of adventure and discovery.

To sustain momentum, a monthly communications strategy was implemented. Tailored updates and inspiring content kept participants connected and motivated, fueling their drive for success.